How can we help?
Our mission is to help clients understand changing markets, serve customers and audiences better, make well-informed, forward-thinking strategy and policy decisions, and identify opportunities for profitable growth.
We use a range of methodologies including deliberative and ethnographic techniques to explore often complex strategy and policy issues with consumers. A key part of our job is translating these into engaging stimulus, e.g. through the use of short films and other creative media.
We then use our skills in digital video, web design and social media to communicate research insights in compelling ways, and to provide our clients with resources they can use independently to persuade and inspire their stakeholders.
We help our clients in many areas, including:
- Market understanding
- Audience segmentation and profiling
- Brand strategy and communication
- Creative and product development
- Policy and strategy development
- Idea generation
- Internal communication and culture change
Previous clients
Our clients include some of the biggest players in UK media
Since 1998 we have conducted media-specific projects in television, radio, online, and mobile content, and cross-media projects covering issues such as media literacy, public value, changes in music consumption, and the relationship between consumers and trusted brands across emerging media platforms.
Previous clients include:
- Absolute Radio
- Bauer Media
- BBC
- Capital Radio
- Channel Four
- Classic FM
- European Broadcasting Union (EBU)
- Freesat
- Guardian Media Group
- GWR Group
- Ofcom
- Orion Media
- Readers Digest
- Shed Productions
- STV Productions
- UK Radioplayer
- UBC Media
“The best focus groups I’ve ever seen… and believe me, I’ve seen many.”
John Simons
Group Programming Director, GMG Media